Saturday, January 31, 2009

Week 4: Website example

I didn't have a page in mind for this week, so I spent some time looking through showcased sites on coolhomepages.com. (A word of warning: this site is way addictive). After driving myself crazy with choices, I finally settled on www.ricardoguerreiro.com as a model for the navigation and site organization (but thinking-clear.com for the graphic design). 

While I found the Ricardo Guerreiro site less visually appealing than some of the others I saw, its structure and presentation of information works well for what I hope to accomplish with my own homepage. I have decided to create a site that houses examples of the various training projects I have worked on in the last several years. The nature of these projects lends itself to the sort of categorization found on this page. 

One thing I especially liked about the front page here is the behavior of the rollovers/popups. We've all become accustomed to images that "do"something when you mouse over them -- e.g., mouse over a "photography" icon on an artist's site, and a sample photograph appears. On this site, though, a different image is revealed each time you mouse over an icon -- you can keep mousing over the same icon and get a different result each time (up to a point, obviously). For me, this was engaging; it make me play about on the home page for much longer than I typically would have. 

The home page also includes a brief message from the artist, speaking directly to the visitor. Additionally, there is a bio link, which leads to a brief blurb written presumably by the artist himself. I like the fact that the bio reads more like an introductory letter than ad copy. I think that approach makes sense for my site as well. 

The internal pages are very well laid out, with a grid of thumbnails at left and a blowup of the selected image at right. The cursor turns into a magnifying glass when you hover it over the blown-up image; clicking blows it up still further. My training pieces would work well like this -- although rather than just having them enlarged, I will probably endeavor to show more detail in some other way (perhaps a case study).

It is very easy to track where you within the site, and the navigation is extremely obvious and minimal--which is important to me. 

A couple of things about this site that I am on the fence about: 

1) The use of motion is perhaps overdone. Every time you go back to the home page, you have to wait for the icons to fly in. Also, there is some sort of rippling, sunlight-on-water effect on the right-hand side of the page that never stops; I find it distracting and unnecessary. 

2) The links page is mysterious to me. Is he linking to competing designers? Designers he is inspired by?  A bit of explanation would go a long way here. 

3) Some of the font is too small to comfortably read. Easy enough to fix that. 

And now, because it was so unbelievably hard for me to pick one URL, I have to offer this list of also-rans. I am limiting myself to five. 

burkedesign.ca -- a really charming and well-designed (albeit too long) introduction and nice presentation of information
thinking-clear.com -- gorgeous, gorgeous design but a bit abstract, navigationally speaking
holihandesign.net -- great use of color, movement and sound
mushroommultimedia.com -- good use of imagery to support the company name/identity, but way too fancy for me to think about imitating!
crowleywebb.com--very unique (but not totally effective) navigation, good design, snappy copy




Saturday, January 24, 2009

Week 3: Communication, Transparency & Participation

I should probably preface this blog with the admission that before this week, I'd never really examined whitehouse.gov before. So I have no yardstick with which to measure how it has changed with the new administration. That said, off we go...

Communication
At first blush, listing communication as a key priority seems a bit obvious for a government website; after all, what other function would we expect it to perform? (Entertainment perhaps?) And, really, is the site likely to provide any sort of communication that we can't get just as quickly and perhaps more clearly from any reputable news outlet? But as I examined the concept of communication and its role in any website, I had a couple of thoughts. 

  1. If whitehouse.gov were able to establish itself as a trustworthy, timely communicator -- if it even became a preferred source of government-related information for the news-hungry American -- imagine the power in that. For the administration to actually forge a direct connection with the population, without the intermediary slant of the news outlet, could create a most interesting shift in perspective.
  2. Obviously, dialogue is a more effective form of communication than monologue. The new site seems to be striving for at least some form of give and take with its audience; the blog post offers viewers the chance to weigh in on the information they want to see and refers to the site as an "online community." And although it is listed under the Participation point, the policy of allowing the public to review and comment upon legislation prior to its signing is probably better categorized as communication. More on that shortly.

With regard to communication and my own homepage, I don't have so much to offer just yet, because I'm undecided on exactly what I want to communicate, to whom I want to communicate it to, and how I want them to interact. 

Transparency

Of the three points listed in the whitehouse.gov blog, I thought this was the weakest. There are several definitions listed for "transparent," but the ones that seemed most pertinent were a) manifest, obvious; and b) open, frank, candid. If we interpret transparent to mean any of these, then I am skeptical about not only this administration's, but any administration's, willingness or ability to adhere to that priority. I realize that transparent is a big word right now, both in government and industry, but still. No organization or individual with an agenda of any sort can afford to be truly transparent. Honest, yes; transparent, probably not. I'm sure that opinion will inform the design of my own home page as well.

Participation

I love the idea of participation in an online community, and I hope that whitehouse.gov finds good ways to create and foster that sort of environment. However, the example listed under the Participation point -- allowing viewers to see and comment on legislation before it is signed -- is a questionable one. I'm not sure that giving your opinion counts as participation unless that opinion is actually considered in the decision-making process. Perhaps we are meant to assume that this will be the case; and perhaps it actually will be the case. The message would be more powerful, though, if that detail were filled in.

The Participate link on the blog page leads to a brief blurb on the Office of Public Liaison and Intergovernmental Affairs, which plans to "bring new voices to the table, build relationships with constituents and seek to embody the essence of the President's movement for change through the meaningful engagement of citizens and their elected officials by the federal government." The only mechanism for engagement currently available is a Contact Us form, but the page promises that more methods are forthcoming.